We environmentalists tend to take ourselves so seriously. But just because our cause is serious doesn’t mean that being serious about it is a good way to attract others to it. Actually, in my experience it’s almost a surefire way to turn others off from becoming more environmentally minded. Humor is a great tool for opening up space for dialog. It’s hard to be uptight and defensive when you’re belly laughing. Remember that the next time you want to fight with a non-believer about global warming. Instead, try making them laugh first and see how it goes. Show them videos like these two.

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