I came across this product yesterday at the Sustainable Brands conference here in Monterey, CA and was immediately thrilled. Replenish is not just good design, it’s brilliant design. It’s a high-concentrated cleaning product that’s about as green as it gets: non-toxic, biodegradable, and pH neutral. it’s also one of the few consumer products to be Cradle To Cradle certified. To me, the real beauty of the aesthetically appealing design is how convenient the design makes using a concentrated cleaner. One of the major hurdles that’s caused resistance amongst consumers for adopting high-concentrated cleaners is the inconvenience of having to add water to concentrated solution. We like it pre-mixed.

Replenish’s design is so clever that it overcomes this obstacle. While many companies and people tracking green consumer behavior bemoan the fact that consumers are allegedly too lazy to use high concentrated products that require extra steps to use, Replenish just went ahead and designed a cool, real-world solution that dispenses with the issue. That’s green thinking at its finest.

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