From David de Rothschild’s plastic pollution awareness-raising journey on the Plastiki to Terracycle’s nationwide Recycling Brigades, innovators on the front lines of the environmental movement are devising new ways to inform and empower us how to either diminish our dependence upon one-use plastic items or turn that plastic to our advantage. Enter Loll, a modern design furniture company that has figured out how to take used milk jugs and transform them into colorful, magnificent and comfortable furniture. Give me a thousand more companies like Loll, and I’ll show you a path to cleaning up our environment, reducing our dependence on oil (almost all plastic is derived from oil), and creating a happier, more innovative, and well-designed world.

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