Create An Elegant Fold-Up Bicycle Design That’s Functional and Sexy

Categorized | Green Living

Create An Elegant Fold-Up Bicycle Design That’s Functional and Sexy

Posted on 03 September 2010

I often think about what really motivates people to embrace green alternatives. Whenever I ponder this question I invariably wonder why green marketers and advertisers don’t equate being sexy more often with being green. After all, they do it all the time for other kinds of products. For some green products it would be easy to create such an association because some green products are downright super sleek and very sexy.

A case in point is the Strida fold-up bicycle. It’s an elegant design that folds into itself and enables you to push it upright like a walking cane with a wheel on the end. I used to ride one around New York City when I was living in Brooklyn. In fact, I once had a very sexy encounter as a result of that Strida.

One day, I wheeled my futurist-looking bike onto the L train going from Williamsburg into Manhattan. An attractive woman sitting a few feet away kept glancing my way. Apparently, the bike was communicating a desirable message about its owner. I loved the Strida’s modern design and also loved the fact that it reduced my commute time from my apartment to the subway stop from ten minutes to two minutes. This woman appreciated those things too. More importantly to me, she appreciated the fact that I owned one. She gave me her phone number and asked me to call her to get together some time.

Now imagine if that scenario were a television advertisement for Strida. How many guys do you think would soon buy one? And how many of those guys do you think would even consider themselves environmentalists? From an environmental perspective, would it even matter what they considered themselves as long they were riding their Stridas and not driving their cars? I think Mother Nature would probably be just fine with people using the promise of hot sex to push a greener lifestyle. It certainly seems worth finding out.

The Strida is available from Amazon.com.