A few days ago, I posted an article on Huffington Post (see It’s a Communication Challenge, Not a Scientific Challenge). In it, I make two points: 1) arguing with global warming skeptics is counterproductive and actually unnecessary and 2) we have much better communication tactics at our disposal to get skeptics on board with solutions.
Some have accused me of trying to create a marketing campaign to generate support for solving global warming. They’re correct. That’s exactly what I want to do. I want to rebrand environmentalism to make the green solutions so utterly appealing and attractive that people will be enticed to participate in the solutions.
Unless we get serious about our communication (and by serious I actually mean less serious), we will fail to attract a broad enough spectrum of Americans to move change forward in this country.
So, yes, let’s implement some savvy marketing. Let’s rebrand environmentalism.
