As the host of The Lazy Environmentalist, I often meet with businesspeople who would like to make their companies more environmentally responsible, but they view the proposition as risky. Typically, the biggest concern I encounter is the fear that going green will prevent them from delivering the kinds of products and services that have already made them successful in the marketplace. Green is viewed as risky because many businesspeople think that it will detract from or change (usually for the worse) the quality of their product or service.
Successful businesspeople know that making sure the customer is satisfied is the most important rule for staying in business. I’m most successful on the show when I can demonstrate how going green not only doesn’t detract from customer satisfaction but actually increases it.
Two clips below demonstrate the point.
In this episode, I’m working with Stealth Auto, a successful auto customization and repair shop. Here, I’m checking with the owners to see whether the green solutions I suggested would enable them to more efficiently run their business operations and boost their customers’ perception of the quality of service Stealth Auto provides.
In this episode, I’m working with the Sunshine Boys, a successful moving company. Here I’m checking in with its clients who have just been subjected to a green move to see how they feel about it. As you can see, they were in pretty good spirits though a little white wine would have been nice.
