We know it’s Italian yet it’s more ubiquitous in the U.S. these days than baseball fields and apple pie. It’s pizza, and Americans love it. That’s why a company called Pizza Fusion can potentially have such a massive positive environmental impact not just in terms of feeding Americans organic food and educating them while in their restaurants about all kinds of green building materials and energy-saving technologies, but also because Pizza Fusion demonstrates that a food that America loves can be made in an eco-friendly way without sacrificing taste and without being cost prohibitive. If Americans love pizza, then I say give them delicious organic versions. It’s a fantastic way to reach the hundreds of millions of Americans who don’t identify as environmentalists and demonstrate that green choices can easily fit or better yet improve their lives.
In this video from Sundance Channel’s series “Big Ideas for a Small Planet,” you’ll see the Pizza Fusion story. I provide expert commentary during the segment about what it takes for a company like Pizza Fusion to succeed.
