Framing green choices in terms of the things Americans care about is essential if we’re going to get people on board with real change. Take green jobs. Lots of people want work that aligns with their values so they can feel good about being paid to make the world a better place. Green jobs can deliver on that promise. As I write in my latest article on Huffington Post (How To Sell Green Jobs to America), the green jobs are already here. We in the green community are just doing a lousy job of communicating about those jobs in ways that get people excited and generate broad-based support for creating more of them.
I’m fortunate to have a green job. And I know that millions of others would like to have a green job too. It’s why I dedicated the last chapter of The Lazy Environmentalist on a Budget to landing a green job. To me, it’s obvious how intrinsically linked our lifestyles are to the work we do. Heck, the work we do takes up most of our waking hours, so clearly it has an impact on how we feel, how we live, where we live, and almost all the other choices we make.
In many ways my TV show is very much about green jobs too. That’s because in most episodes I’m working with professionals across numerous industries to see if I can green the way they run their business, or in other words, their job. If I can get these non-green folks to embrace greener practices, then we’re demonstrating how green jobs are there for the making in just about every profession.
