Eco Factor: Billboard uses solar power and light-reflecting digital light.

Lamar Advertising, which has been operating a poster-size billboard equipped with magink’s technology in Pensacola, Fla, is now testing its new digital billboard technology. The motive behind this attempt is to provide an alternative to current digital billboards polluting the environment. It’s a sort of blending of solar power and light-reflecting digital light. That means no more light-emitting diodes and less energy consumption. Instead of giving a feel of a lighted sign, it looks like a paper. Along with lowering energy consumption, these billboards are also capable of delivering higher resolutions than LED boards. Technology is developed by U.K. and Israel-based magink and can prove to be a blessing to areas like Los Angeles facing municipal and legislative opposition to building out digital boards.

The Dark Side: This new technology has nothing more to criticize except usual drawbacks of solar PVs. Furthermore, the public response will tell how successful the attempt is.

Via: MediaWeek

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